Pennington needed a Facebook fan page to drive marketing advertising to, this included banners, landing pages and television commercials. The fan page needed to have the following elements, not common to typical Facebook fan pages:
- Video Element
- Google Analytics integration to track downloads and visits
- Custom Flash Player for playing ringtones
- Ability to share user selected elements on the page
How we helped:
Pennington supplied the great design, we developed the FBML (Facebook markup language) and custom development needed.
Our work:
FBML, Javascript
View the Pennington Fan Page:
The Backyard
The Challenge:
Naviance needed a new site to market their product to their audience in a more effective manner, speaking more to specific audiences. They had an existing CMS that no longer served the needs they had and they needed a new look for the site and assets. Specifically they needed:
- A new CMS
- New branding elements and design
- Rich media and blog capabilities
- An easier way to access information
How we helped:
We created a site design based very loosely on existing marketing materials.We created the XHTML & CSS to be integrated into a custom Wordpress theme. We created a custom Wordpress theme that enabled Naviance to be able to easily add new news articles, blog posts, videos, page masthead images and promotions. All of the additions of content were integrated into a custom admin interface to make the additions of new content and assets very easy. They were built into a “wizard” like interface. So very complex additions could be made very easily with no programming necessary.
Our work:
Graphic Design, XHTML & CSS. WordPress Theme Development.
Site:
Naviance
The Challenge:
Phalanx Technology Group has no real branding other than their name and logo and had a site that was over 10 years old, they needed a few things to bring them up to date with customers needs:
- Updated look and design elements.
- Content Management that would allow content updates
- A place to post technology questions and issues
- Ability to create their own landing pages for marketing campaigns
How we helped:
We created a site design based from the greek theme of their company name and logo. Create a custom theme in Wordpress for content management that would allow them to change content and create landing pages for marketing campaigns. Wordpress gave them the ability to add new technology blog posts for clients and the industry.
Our work:
WordPress Theme, Graphic Design, XHTML, PHP & CSS
Site:
Phalanx Technology Group
Rosetta Stone was creating a corporate blog and wanted to create a Wordpress theme for this blog with some custom functionality. Here are some of the things they needed :
- The Theme needed to be split into 2 parts.
- Custom Author pages needed to be created
- Recent posts and links needed to be shown for each side of the blog
- The blog needed to adhere to Automattic’s VIP Wordpress Mu hosting environment
How we helped:
Rosetta Stone supplied the great design and we created the HTML, PHP, CSS and Wordpress theme to be implemented.
Our work:
XHTML, PHP & CSS
]]>Rangelog has a fully operational and functional web application, but no on site access, they needed to be able to use the app anywhere and complete the following actions:
- Find Ranges
- Track shot log data and cleaning and repair data
- Review and complete drills
- View overall stats and data
How we helped:
We provided the HTML and design approach for the screens to transfer the applications functionality to a mobile format and make it easy to use.
Our work:
Graphic Design, XHTML & CSS
About Rangelog:
RangeLog provides you with a Safe & Easy method for storing personal Shot Log details, as well as sharing photos, scores and tactical Drills with your Shooting Buddies. Competition shooters can take advantage of advanced data fields & integrated score cards for IDPA, IPSC, time and goal-based scoring. Basic registration is FREE, with upgrades available to all Members.
More Screen Images:
This was the first thing I had ever really wrote for an audience, so I was nervous and excited. That with the fact that I am not the best at spelling much less writing, as you can see from reading this post. I had a client that made a statement years ago that stuck with me:
“Girlfriend can draw, but she sure can’t write.”
This was in response to some technical requirements that I put together, he was right – but I digress.
With our company being a partner with Macromedia I was able to get the chance to write about one of their products. I really could not think of a product that I wanted to write about, but something that I was excited about was the newest things to hit the web and web design field, which was style-sheets and CSS. At that time I used Dreamweaver to do all my HTML & CSS, so I choose that product to write about. I had to gear my writing to “how their product helped me do this” – which I did, but I was really excited with what CSS brought to the table for me as a designer. Little did I know that it would be a primary part of my job moving forward. I had an idea of its importance, but not how much of what I would do today would be based on how well I worked with CSS.
Looking back it is funny to read, what I was doing back then as opposed to what I am doing now with CSS. It had the potential at that time, but still was not being used all the time. I began to use it in all my projects & it became a big part of my programming work. And look at CSS now, controlling not only style but layout of pages and navigation. It is the programming for the user interface for the most part.
So have a chuckle and read this article from Macromedia’s Egde Magazine – My article is in Chapter 5, Saving Time with CSS and Dreamweaver MX.
Chris
]]>Volkswagen Credit was releasing a new extended service product called Drive Easy to replace an existing product named RealDriver. The new product site needed to have the following components, which did not exist with the RealDriver product:
- More detailed plan information for each coverage type
- Interactive element to show users the average cost of parts replacement without coverage
- Lead generation & plan recommendation tools
- Real time plan information, content & details provided from plan provider
How we helped:
We provided the project requirements and technical approach, site design, interactive solution, plan recommendation & lead generation to dealers, real time integration with the content and plan provider and a simple integration plan for the VW.com site.
Our work:
Project Requirements, Technical Approach, Site Design, Web programming & technical programming with third party data and lead generation integration.
Visit the site:
VW.com/DriveEasy
Our Work: Logo and Branding Package
]]>Our Work: Graphic Design and Product Naming Matrix work
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