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Second Nature Studio, LLC. @

We have a simple and highly effective process we follow with every project tailored to its scope; a series of four phases that together, address the core fundamentals of creating unique, stylish and usable designs for the web.

Creative Strategy & Discovery

Our objective is to connect with an organization in an effort to understand internal processes, audience demographics and business objectives in an effort to translate that into a creative strategy.

  • Stake-holder Interviews
  • User-research
  • Analytics Analysis
  • Competitive Market Analysis

Information Design

Once we understand an organization and its stakeholders we begin to architect the user-experience. We work to organize the content, content types, content hierarchies and the relationships between these facets of the organization and its constituents.

  • Use-cases
  • User-flows
  • Interaction-flows
  • Site mapping & Wireframing

Visual Design

We design websites that stand above all others. We ensure the best presentation through crisp, clean designs geared specifically towards your market and users.

  • Brand Identity
  • User-Interface Design
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Technical Design

It’s not just code, it’s poetry – when done right. We believe that code should be as simple as it needs to be – well formed and ad hearing to best practices, created using web standards.

  • HTML/XHTML
  • CSS – Controlling all style elements of the site
  • jQuery, Javascript – to control working elements of the interface
  • Actionscript & Flash – for motion graphics and interactive elements

Back-End Integration & Programming

Whether collaborating on a custom built system or extending third-party content management systems, we have extensive experience ensuring a successful integrated and customized solution.

  • Open-Source CMS Customization
  • Server Side Development
  • Integration with 3rd party systems