Create a more usable view of important data


CARFAX was needing to update the look of the VHR and needed to be able to make the data more digestible, accessible and easier to follow. A report that is viewed 4.2 million times a year, it was pretty important to server all users, used car consumers and used car dealers.

My first steps were to remove any visual clutter or any content “borders or containers” and clean up the formatting so everything was uniform. I created a index at the top of the report that linked to the most important info and listed important numbers, so a snapshot could be formed.

Client: CARFAX
Work: UX Design, IA and Graphic Design
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