comScore – Digital Analytics
comScore was doing a complete overhaul on a Digital Analytics application that they acquired. Although the data was very in-depth and offered many valuable resources, users found the application very hard to use. To get a better look at pain-points we decided to start with cognitive walkthroughs with users on specific tasks to evaluate the application in its current state.
Once we had a good idea of the users journey on accomplishing certain core functionality of the application, we created a wireframe to show how this would be done on an application using accepted UI patterns. Our process was to create a standard UI pattern for human / data interaction and add the application specific details to this pattern. We then conducted moderated usability studies / eye tracking to validate the new user experience with very good results.
DESIGN EYE TRACKING RESULTS
INTERACTIVE WIREFRAME / DESIGN