Make a product page work better
KZO Innovations has a video collaboration product, that allows content owners easily create, share and manage content. And allows users to easily collaborate on and socialize around. But the product pages did not convert and the product language was hard to understand. People did not get it.
I wire-framed the site to create a solid, more simple homepage design that simply spoke to the product and showed visuals of it working.I crafted a product page that had multiple calls to action that spoke to particular segments of users. I created a simple means of engagement with sales and created a defined sales funnel.
Work: Wireframes, Information Architecture, Design
Site: KZO Innovations.