Naviance is a K-12 learning product.The product serves students, teachers, parents and school administrators. The product content was not clear on the benefits and features that it held, it was far too abstract and overwhelming.
I worked with the client in defining Personas. This enabled us to craft the content that would speak to each type of user. We formulated a content map to help define the overall page design and presentation. Upon completion of the content a design was molded around the content.
Drawing up alternate new content presentations for section main pages to better identify a single user group. Images show the current version followed by an option to consolidate content and target a user type and lead them down their specific path of content.