<p class=”goalText”>THE GOAL</p>
Rosetta Stone had the need for a landing page and microsite campaign that could be used to market specific products at given times during the sales seasons. It needed to have a clear strong call to action, without being overwhelming. It needed to follow the Rosetta Stone branding and it had to have the ability to handle variant content and needed to have themes that indicate separate verticals in the product line.
I created a site template that was customizable through CSS to indicate the vertical being marketed to, all imagery could be moved or modified with little effort. The call to action was structured as an aside, based on usability testing done on previous landing page campaigns that performed well and the message areas were mimicked from the parent sites product pages that had been tested with focus groups and had multi-variant testing done on them. A clean, clear, reusable solution in HTML and CSS.
<strong>Client: </strong>Rosetta Stone
<strong>Work: </strong> Graphic Design, HTML, CSS and HTML templates using PHP