I created a site template that was customizable through CSS to indicate the vertical being marketed to, all imagery could be moved or modified with little effort. The call to action was structured as an aside, based on usability testing done on previous landing page campaigns that performed well and the message areas were mimicked from the parent sites product pages that had been tested with focus groups and had multi-variant testing done on them. A clean, clear, reusable solution in HTML and CSS.
Client: Rosetta Stone
Work: Site Design, UI Development