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Easy Driver Program

Capture a feeling in a product logo

THE GOAL

Volkswagen Credit was releasing a new product into the market and was looking for a logo treatment that spoke to the feeling of the new product.The needed help with the new product name and a logo. I worked through a naming matrix and create several options for the logo. The final choice was Volkswagen Easy Driver Program.

In the end the logo was reworked along with the name for public release, but I gave VW Credit a place to start and ideas to work with and grow from, in the end the overall goal was met and internal folks had what they needed to move forward and eventally to market.

Client: VW Credit
Work: Product naming and logo design
Site: Volkswagen Drive Easy Program