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Volkswagen Credit

Volkswagen Credit was releasing a new product into the market and was looking for a logo treatment that spoke to the feeling of the new product. They needed help with the new product name and a logo. I worked through a naming matrix and created several options for the logo. The final choice was Volkswagen Easy Driver Program which evolved into a final that was The Volkswagen Drive Easy Program.

Client: VW Credit
Work: Logo Design and Product naming exercise